A New Way to Sell Printing

Social media marketing is gaining popularity among small businesses who want to connect with many new prospects and buyers online. Social marketing will help prospects find you. It is a low cost marketing tool with few risks and large potential. But it's not free, because your time is not free.

Some marketing outfits try to sell content services such as providing your company with daily content feeds for your Facebook, Twitter, and LinkedIn pages, along with entries for your blog.  But it doesn't work according to many experienced and successful social network practitioners. The key advantage small business have is the personal and meaningful communication with the prospect that rises above the noise of the crowd.

As printers, we love to print, but we should get in with the game and be prepared to put in the time to nurture our network.